Following a Campaign

SBrick

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Last week, a new crowdfunding campaign was launched on the Kickstarter platform: Sbrick, a smart way to control all your lego creation. We believe that this new crowdfunding campaign has a strong potential to reach its financial goal and establish a strong customer community. Here are four reasons why SBrick might be the next big thing among the LEGO community.

1 – An innovative and interactive product

SmartBrick is a tiny lego brick that allow users to remote control their Lego creation. The creation of this product was based on various feedbacks from the Lego community and perfectly feed the needs of the user. However, SBrick is much more than just a tiny brick, it is an entire community of LEGO fans. SBrick user have the possibility to interact with other users through an online platform where they can organise racing events, compete with éach others  or  chat with other members.

2 – An original crowdfunding campaign

This Kickstarter campaign seems to clearly stand apart from its counterpart. The company clearly integrate two dimensions in this campaign:

– A financial aspect, as the young startup needs a financial support in order to launch  the mass production of its product. For that purpose, the company has to collect 60 000 pounds. A goal that seems in its range as SBrick already collected half of that money in only 10 days.

– A community aspect. SBrick is trying to take full advantage of the platform to actively involved their pledgers in the development process of their product. The company also encourage them to share the page on social media in order get more visibility.

3 – An accessible solution

The product is easy to afford and fill a real gap for LEGO users. The company is really transparent with their customers and share valuable information concerning the product and its development on its Kickstarter page. They deeply encourage communication within their community and have a strong customer interaction on social medias. This  social media interaction improve the campaign visibility and make it stand out for its counterparts. Therefore, the quick success of this crowdfunding campaign has no secret!

4 – A real interaction with its customer community

As I mentioned before, the young start up attached a great importance in establishing a dialogue with its customer community. It is no doubt that the company hasa real enthusiasm for co-creation. The company created its own community platform (https://social.sbrick.com/) where their customers/pledgers can directly interact with SBrick and other users to share their opinions and provide suggestions or feedbacks.

Overall, it is no doubt that SBrick is running one of the best Kickstarter campaign of the summer. The quality of their community integration and their capacity to quickly attract pledgers demonstrate the high market potential of this product. Over the next few weeks, we are going to follow the development of the campaign and keep you update on the reliability of their community interaction.

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